Ruukki's long-term work in the spinning mill on ecological, social, cultural and economically sustainable alpaca fiber production has been recognized in the form of the Golden Alpaca label awarded by the Peruvian International Alpaca Association (IAA). The organization has been in operation since 1984 and during these years 49 international companies have been accepted as members. The most recent is Ruukki's spinning mill in the ironworks village of Mathildedal.
The Ostavastuullisesti.fi website was launched to encourage Finns to change their consumption habits and to make responsible purchasing decisions. The expert panel approved the full range of Mathildedal's Ruukki spinning mill alpaca product collection on the site.